The two most important aspects of your website are: functionality and design.

In terms of website functionality, visitors must be able to accomplish the intended actions of your website. Simply put, if your website sells paint, your website’s visitors need to be able to easily buy paint from your website. If your website doesn’t sell products there are other actions that you will want your visitors to take, such as filling out contact forms or clicking call buttons.  These items need to be prominently displayed and easy to use. If your website is not easy to use and doesn’t direct your users to take action, it is not doing you very much good. The architecture of your site, or the way your menu is designed, must be intuitive so that users can find what they are looking for.  You should have a good link structure from internal pages to other pages, and this structure should add value, but not take users away from sales pages. Rather, those links should funnel users towards one main purpose:  to make a sale or generate a lead.  The copy and content of your site needs to be structured functionally to support making sales and/or getting leads. If you have user accounts, membership functions, booking functions, newsletter signs-ups, or other integrations, all of these need to be seamlessly integrated into your site design.  Functionality should never get in the way of design, it should compliment it.

As for design, your website needs to look good and match your unique brand identity. You are unique and so is your business. Your website should be a reflection of these unique qualities, identity, and product offerings.  What separates generic websites from great websites are the small cohesive details such as unique branded content including images, infographics, blogs posts, and landing pages.  Your company colors, message, and tone should have consistent treatment throughout your site and content.  A style guide should be developed and followed throughout all of your digital marketing assets. 

Well built functionality and eye-catching design are the two aspects that make professional website design and development services indispensable to businesses. Your website is an extension of you and your business, and you need to stand out online as unique if you want to beat the competition.  Open Space Digital, Inc. provides bespoke website design and digital marketing services for a variety of business needs.  All of our websites are built with growth and lead generation in mind.  We use a top quality, lightning fast, customizable professional WordPress theme that is extendable to a number of functions and applications, so you can grow your website along with your business without having to rebuild.  We have a team of top graphic designers who work to make your site design original and consistent with your branding and image, while our development team works on creating smooth functionality for all your marketing needs.