local and national seo

search engine optimization and SEO for busineses and e-commerce

Search Engine Optimization

SEO, or search engine optimization, is arguably the most important facet of any competitive digital marketing strategy. Why is SEO so important?

Well, there are several reasons. But the main reason, simply put, is that the higher you are in the search results, the more traffic you get.  And the more traffic you get, the more leads or sales you get.   In a  great article written by SearchEngine Journal this year, they compiled statistics about consumer search behavior and consumer spending.  Below are just a few of those findings:



  • 51 percent of all website traffic comes from organic search, while only 10 percent comes from paid ads search, 5 percent comes from social media sources, and 34 percent from all other sources. (BrightEdge)
  • 5 percent: The average traffic share the first Google organic search result gets. (Chitika)
  • 59: The average number of organic desktop search results that Google shows on page 1. (SearchMetrics)

  • 5: The average number of organic mobile search results that Google shows on page 1. It previously consisted of 10 “blue links” in its search results. (SearchMetrics)
  • 1,890 words: The average content length of a Google first page result. (Backlinko)

When people search the internet for information, products, and services, the results they get shown determine where or what they buy to a large degree.  Of course, there is more to it than just showing up first in what’s known as the “organic” results. the opposite of organic search results are the paid results.  Those are the listings with the little word Ad next to them.  Anybody can spend a bunch of money and place their ads at the top of Google, Bing, or anywhere else on the Internet. However, there is no way to trick or cheat your way into the organic results.  You must have your site optimized to show in Google, Bing, and other search engines.  Those search engines return the results they believe are the most relevant for user’s intent.  Search engines like Google develop complex algorithms to determine what sites to display to their users.  There are an incredible number of factors that go into that algorithm and that determine your website’s place in the search results. And these factors are always changing.  Three of the most important factors that SEO experts have known about for some time include what’s known as “E-A-T”, or Expertise, Authority, and Trustworthiness.  Each of these is a complex factor in and of itself, but in short, to get your site to rank you have to work hard to create quality content on a responsive user friendly website and build trust for your business and brand. 

Google and other search engines make their business on providing their users with the best possible results for whatever a person decides to search for. Everyday these search engines get better and better at determining what is a relevant search result and what isn’t. Once upon a time, when search engines were primitive, you could stuff keywords into the content in ways that made little to no sense to a reader, and the search engines would be tricked into thinking, due to the amount of keywords used, that the website was the most relevant. Keyword stuffing and other tricks no longer work. The only things that do work are creating a great website experience for your users, and creating unique original content for your website.  At Open Space Digital, Inc. we practice long term, white-hat only SEO tactics that will create Expertise, Authority, and Trustworthiness for your business, brand, and website.  We divide our SEO strategies into a few specific phases.  First we perform a comprehensive audit of your site, then we focus on the following: On-Page SEO, Off-Page SEO, and Technical SEO.

Here is a breakdown of those phases of our SEO services:

strategy

Website Audits, Redesigns, Builds

The first thing we do is a comprehensive audit of your website. This audit looks at your web presence from a standpoint of all the categories of SEO, including technical, on-page, and off-page.  We also review the surface aesthetics of your website, the user experience, website functionality, and your website’s conversion/ sales tactics. We look at off page factors and your business or brand’s greater web presence as a whole across the Internet.

We review your current technology stack or the “tools” your site is built with, and determine if those are appropriate for your business goals. We sometimes recommend a full-website rebuild due to inefficient or outdated technology, unwieldy or difficult to work with themes or plugin stacks, or other issues.  In other cases we can work with your existing website and make the necessary changes to ensure proper search engine optimization can be implemented. 

Once the audit is completed, a proposal will be created outlining all of the areas where improvements can be made. This could include cosmetic things like changing the verbiage of a call to action on the website in order to increase conversions, changing the color of a button or banner, or adding content, images, etc to the website. This could also include on-page fixes to title tags or meta descriptions, organizing the sitemap, and redirecting pages that are no longer in your sitemap to live pages on your website. 

strategy

On-Page SEO

This type of SEO has to do with user experience on your website. The easy way to think about on-page SEO is that it is all the things that users can see. The main way that on-page SEO can be improved and optimized month over month is through text. Understanding what users are searching for and the phrases and keywords they are using to do so is the most important part. Your on-page SEO can be improved through optimizing the following:

 

  • URLs
  • H1 Titles include keywords
  • Structured Data Markup
  • Focused Meta descriptions
  • Internal Linking with anchor text
  • Outbound Links
  • Content with natural language
  • Content length- combine or lengthen shorter pages/ posts
  • Create new optimized content
  • Optimize images
  • Photo filename to ensure google finds them 
  • Add Alt tags 
  • Ensure quality content
  • Include social sharing buttons
  • Site organization
strategy

Off-Page SEO

With on-page SEO we were looking at how keywords and text on your page match with a search query. So what happens if multiple pages match a single search query? Search engines need additional ways to determine the most relevant result. This is where off-page SEO comes into play. Google gives websites a relative score based on factors that they deem to be important in determining authority, also known as “domain authority.” The most common way to create domain authority is through backlinking. The idea is that the more pages outside of your website that link back to your website, the more popular and relevant your website is. However, you have to be careful with backlinks. Just like keyword stuffing hurting your website, having a ton of backlinks from unpopular, spammy websites will also hurt your ranking. Here is a breakdown of off-page SEO techniques:

 

  • Foundational links (web 2.0s)
  • Measure value of inbound links 
  • Competitor evaluation and analysis 
  • Social signals
  • Gradual and authentic link building 
  • Guest posting 
  • Press release 
  • Google My Business Optimization
  • Ensure proper listing settings for e-commerce store
  • Google Maps Citations
strategy

Technical SEO

Technical SEO emphasizes many factors of your website which you can’t necessarily see with your naked eyes.  These include Page Speed and Website Functionality and Structural items.  Both of these s one of the most important aspects of modern SEO since Google moved to prioritize mobile websites. Google and other search engines now view websites that are the most mobile responsive and optimized as the most relevant search result. This is due to the rise of smartphones and tablets, and the fact that the majority of all web traffic comes from phones. Technical SEO optimizes your website’s functionality, and page speed. Here is a simple list of what we optimize for technical SEO:

Page Speed 

  • Enable compression
  • Minify CSS, JavaScript, and HTML
  • Reduce redirects
  • Remove render-blocking JavaScript
  • Leverage browser caching
  • Improve server response time
  • Use a content distribution network
  • Optimize images

Website Functionality 

  • Make Sure Resources Are Crawlable
  • Verify Indexing with Google and Bing
  • Test Your Robots.Txt File to Show Google the Right Content
  • Optimize Sitemap
  • Review Blocked Resources (Hashbang URLs) with Fetch as Google
  • Optimize Your Crawl Budget
  • Use Hreflang for Language and Regional URLs
  • Use the Secure Protocol – HTTPs
  • Build Search Engine Friendly URLs
  • Content optimization
  • Replace Broken Images
  • Audit and add Internal Links to Improve Your Chances to Rank Higher
  • Get Rid of Duplicate Content
  • Use Structured Data to Highlight Your Content
  •  Ensure a Reasonable Number of Links On-Page
  •  Avoid Canonicalizing Blog Pages to the Root of the Blog
strategy

Off-Page SEO

With on-page SEO we were looking at how keywords and text on your page match with a search query. So what happens if multiple pages match a single search query? Search engines need additional ways to determine the most relevant result. This is where off-page SEO comes into play. Google gives websites a relative score based on factors that they deem to be important in determining authority, also known as “domain authority.” The most common way to create domain authority is through backlinking. The idea is that the more pages outside of your website that link back to your website, the more popular and relevant your website is. However, you have to be careful with backlinks. Just like keyword stuffing hurting your website, having a ton of backlinks from unpopular, spammy websites will also hurt your ranking. Here is a breakdown of off-page SEO techniques:

 

  • Foundational links (web 2.0s)
  • Measure value of inbound links 
  • Competitor evaluation and analysis 
  • Social signals
  • Gradual and authentic link building 
  • Guest posting 
  • Press release 
  • Google My Business Optimization
  • Ensure proper listing settings for e-commerce store
  • Google Maps Citations
strategy

Monitoring Progress & Tracking Conversions

SEO is about progress and maintenance.  It’s a constant dance between you and your competitors.  Once your site ranks well for your given keywords, you need to make sure it stays in relatively the same position and provides a quality amount traffic and conversions for your business.

In order to plan our strategy for each month, we need to constantly monitor what is going on with your website.  To do so we use Google Analytics and Google Data Studio, among some other specialized SEO tools.  These allow us to ensure that the website is performing well, generating leads, and maintaining a healthy amount of organic web traffic. 

While we like to see rankings improve for specific keywords, we aren’t as concerned with rankings reports as we are conversions.  We don’t just send off a generic ranking report at the end of each month like some other agencies. For our SEO clients, we create in-depth, personalized data reporting client dashboards that you can log into. These dashboards allow you to manipulate charts that can give you real time information about your website, it’s visitors, what they do when they visit your site, and to  monitor all calls and form leads.  

SEO Plan Pricing

Our base level SEO plans for local businesses start at 15 hours/ month at a rate of $165/ hour.  You may add additional hours above the standard 15 hours for faster results.  National Business and E-Commerce Site Plans start at $5000 at a rate of $165/ hour.

SEO Plans

starting at:
$ 1,500
00 Per Month
  • 15 Hours per month
  • $100 per hour
  • Option to increase hours for faster results
  • No Long Term Contracts
  • Client Portal with Analytics & Goal Tracking
  • Monthly Reports

Contact us now discuss the right SEO plan for your website.

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