open space digital, inc.
Search Engine Optimization in 2020 For Your Business
Search Engine Optimization or SEO is the process of optimizing your website to be found first on the web for specific keywords. SEO is arguably the most important facet of any competitive digital marketing strategy. But why is SEO so important?
Simply put, the higher you are in the search results, the more traffic you get. And the more traffic you get, the more leads or sales you get. The concept is that simple, but the process is complex.
Read on to learn more.
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What SEO is, and why you need it
- According to SearchEngine Journal in a report they compiled last year, 51 percent of all website traffic comes from organic search. (BrightEdge) That means people are typing in search terms, and then choosing from those results organically.
- The first organic search result on Google gets 5 percent of all traffic for that term. (Chitika)
- For any given term the average number of organic mobile search results that Google shows on page 1 is 5. (SearchMetrics)
- The average content length of a Google first page result is 1,890 words. (Backlinko)
The bottom line is if you want to drive traffic to your site, you need to get found on Google. Getting found means showing up on page one for your given search terms, or what we call “ranking”. While improving your rankings and will get you traffic, it won’t guarantee sales or leads. Leads are known as “conversions”, and they are the most important aspect to digital marketing. You can rank position 1 for 100 keywords, but if your website doesn’t convince people to buy, then you won’t covert those users into sales.
As mentioned, Open Space Digital, Inc. is a conversion focused digital marketing agency that provides high quality, honest and upfront search marketing services. We focus on the metrics that matter – sales, leads and conversions.
Our primary focus is to ensure a positive return on investment for all of our clients. We have over 10 years of Web Development and SEO experience. We use proven SEO methodologies that work in any industry with any level of competition. We work strictly in accordance with Google Webmaster’s Quality Guidelines. Our SEO services are conducted in 4 phases.
Our 4 Phases of SEO explained
Phase I: Audit and Research (1-2 months)
The first stage of your SEO campaign begins with a site audit, low level competitor analysis, keyword research, identifying goals, analytics set up, data studio report set up. Overall marketplace position is defined and goals are identified.
Phase II: Onsite Optimization (2-4 months)
The second stage of your campaign involves correcting all of the on-site issues found within your audit including content, images, metadata, site speed, URL structure, responsiveness, content, and more.
Phase III: Off-page Optimization (2-4 months and on-going)
The third stage of your campaign involves things that happen off your website, such as foundational link building, business listings, social channel branding, corrective actioning and positive PR.
Phase IV: Content Building (on-going for duration of campaign)
The final stage of your campaign involves continuing to add relevant, fresh content to your site and to post that content to your social channels. Content marketing engages new and old customers and keeps your business relevant with Google.
Open Space Digital Inc. SEO Plans
Our SEO Plans start at $1500 for 15 hours per month. You can add more hours if you choose.
The following details make our plans stand out from the competition:
- No lock in contracts. You can cancel or pause your campaign at any time.
- Itemized billing. At the end of each month you will receive an itemized work summary sheet that outlines what work has been performed.
- Total transparency. We show you exactly what we’re doing, including the links we build. There is no secrecy. You will be kept informed.
- End of month strategy calls. At the end of each month, we get on a call to show you what work has been done, what work is coming up, and to answer any questions you may have.
- Meaningful reporting. We don’t send confusing reports full of squiggly lines and technical jargon that mean nothing. Instead, we track and measure the metrics that matter – sales, customer enquiries and conversions.
- We care. We want our customers to work with us long term. We also want them to give us glowing testimonials and refer others to us.
- Our work is 100% safe. We don’t engage in unethical or unsafe SEO practices.
- We’re 100% honest. We’re not interested in misleading our clients in any way. We’re honest, upfront and ethical.
- You get our CEO as your point of contact. We’re never evasive. You will be working closely with us throughout your campaign.
- Realistic expectations. We set realistic expectations at the start so there’s no false hope. No fake guarantees.
- You WILL get a ROI. We’re not interested in taking your money unless we’re confident that we can get a positive ROI. This is why we’re selective about our clients.
Patricia Walterick
Founder & CEO
Patricia is the founder & CEO of Open Space Digital, Inc. She has over 10 years of experience in the digital world of advertising and SEO. She works directly with each client to determine appropriate campaign goals, to set performance measurements, and to ensure that each project is driven by data through careful analysis and actionable insights.
"We have worked with several other SEO companies and they are all the same. They just took our money and didn't explain what they were doing and never explained or showed us what that had done. We didn't see any tangible results. Open Space Digital was completely different. We have a real time data report to show us exactly what is happening with users and traffic on our website that we can log into at anytime. We have specific, measurable goals and plan to reach them. And they send us reports of EXACTLY what they have done each month, and we also have a monthly strategy call to discuss next steps. This is hands down the best SEO company I've worked with."
Johnathan B., Business Owner (Contracting Firm)
GET FOUND ON GOOGLE
Click the button below to complete our inquiry form and we will get back to you as soon as possible to discuss SEO for your business.