immediate leads for your business within your budget

paid ads management (PPC).

Paid Ads Management

Marketing in the 21st century is all about the Internet. These days, due to the large amount of consumer information on the Internet, it can be difficult to get your brand in front of a specific target audience through organic search.  To do so you need a robust and ongoing SEO campaign. But what can you do if you need immediate leads for your business?  Paid ad services or PPC campaigns (pay per click), if properly designed and maintained, can bring immediate results.  PPC campaigns can be monitored and tracked carefully, ensuring that the target audience is your ideal customer.   Campaign changes can be made throughout the duration of your campaign to optimize conversions and ensure the right people are clicking your ads, so you aren’t wasting a ton of money on an in-effective ad or campaign strategy. 

The major players in online advertising are Google and Facebook. However, there are other great online advertising channels as well including Bing, YouTube, Twitter, LinkedIn, Yelp, and even SnapChat. Depending on your target audience and your advertising goals, you may choose one channel or combinations of channels over others to get the most results out of your budget. 

Let’s take a look at some of these different online advertising channels and what features differentiate them. 

strategy

Google 

The biggest search engine in the world is also a great place to run ads for your business. Google has the largest share of the online advertising pie. They take just under 40 percent of all online ad revenue. Comparably, Facebook takes about 19 percent. GoogleAds is a powerful advertising platform that utilizes the entire Google network to place your text and display ads across the Internet in front of an audience that you define. The cost per click on GoogleAds can tend to be a little more expensive than other online advertising channels due to the amount of competition on certain keywords. In order to get the most out of your GoogleAds campaigns, in-depth keyword and competition research needs to be done on a regular basis to ensure that you are capitalizing on search terms with high volumes and low competition. 

strategy

Facebook

It may not be quite as large as Google, but Facebook is another force to be reckoned with. First, almost everyone has a Facebook account, and it is one of the most visited and used websites and apps. Second, due to the amount of user information that Facebook possesses, you can target your ads with more precision than anywhere else on the Internet. The other awesome thing about advertising on Facebook is the amount of places where your ad will show up. Your ads will appear in Facebook news feeds both mobile and desktop, Facebook stories, Facebook Live, Facebook Watch, Facebook Marketplace, and Instagram. You get a lot of value for your advertising dollars with Facebook. The average cost per click on Facebook tends to be less expensive than Google too. 

strategy

Bing

Advertising on Bing is very similar to advertising on Google except that it is a smaller network. Bing Ads will appear on Bing, Yahoo, AOL, and affiliates of AOL. While the network is smaller, advertising costs on Bing are also a lot cheaper. Bing also has the advantage of being the default search engine on computers running the Microsoft Windows operating system. While the audience may be smaller, there is a market segment on Bing that is not on Google so it is still worth your time to explore the option of advertising on Bing. 

strategy

YouTube

YouTube is a huge platform with close to 2 billion monthly users. Since YouTube is owned by Google, you can use GoogleAds to create your YouTube ad campaigns and then use the data you get from your YouTube ad campaigns to remarket your ads on Google’s display network to a more defined audience. If you have video assets or are willing to invest in creating video ad assets for your business, you will set yourself apart from the majority of other small to medium sized businesses advertising online. YouTube ads offer businesses a chance to get a leg up on their direct competition and enhance their Google ad campaigns in the process. 

Open Space Digital Paid Ads Management

As you can see from the above descriptions of the most popular online advertising channels, there is a lot to consider when it comes to creating competitive online ad campaigns. At Open Space Digital we work with you to create a competitive online advertising strategy. Whether you know you want to run Facebook and Google ads, or if you’re not sure which channel will be the most beneficial to your business, we will come up with a competitive online advertising strategy that meets your needs and matches your budget.

Ensuring proper set up of an Adwords, Facebook, Youtube ad account is the most time consuming part of the process.  Also, PPC is not just a “set-it-and-forget-it” kind of process. It requires ongoing data monitoring and making adjustments using that data to optimize your campaign. 

Please contact us at 267-262-6207 or request a quote online to learn more about our paid ad management services. 

PPC Set Up

one time set up fee
$ 250
set up fee
  • Create an ad account specific to your company and platform (Adwords/ Facebook, Youtube, etc.)
  • Perform keyword research
  • Create initial keyword lists to be used in ads
  • Develop and optimize high-quality ad copy
  • Create multiple ads per Ad Group
  • Set up split or A/B testing to monitor performance of ad copy
  • Utilize various Ad Extensions options, such as Callouts, Structured Snippets, and Call Extensions,
  • Develop ads with responsive ad configuration in mind to ensure your ad looks good on various device types/sizes and orientations
  • Addition of negative keywords
  • A/B testing to optimize ads and content

PPC Management

on-going monthly charge is the greater of
$ 100
/month OR 10 % of adspend
  • Monitor and Adjust Bids for keyword
  • Bid management strategies
  • Perform Keyword matching
  • Monitor and Adjust Negative keywords
  • Monitor and Adjust Desktop vs. Mobile ratio
  • Monitor and Adjust location and geo-targeting of audiences
  • Monitor and Adjust ad extensions (callouts, structured snippets, call extensions, etc.)
  • Monitor and Adjust ad copy based on results of split or A/B testing

Contact us now to discuss paid ad management services (PPC) for your business.

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