branding, color and style guides, & logo design
The way your business is represented is extremely important. Your brand is one of the most valuable assets your business possesses. This is what separates you from everyone else. Think about McDonald’s golden arches or Coca-Cola’s red and white cursive logo. These brands stand out and are immediately recognizable. Whether you’ve been in business for twenty years or two days, keeping your brand fresh and remaining recognizable in a crowded marketplace is more important now than it ever has been before.
Maybe you don’t have the time to work on your brand identity, or perhaps you just have writer’s block. In any case there are professionals who can help you with your branding. Branding services cover everything from your logo and taglines to the general vibe your brand emanates to the public. Let’s take an in-depth look at what branding services entail, and how they can benefit businesses of all sizes.
A good logo speaks for your business, and emanates quality, authority, and consumer trust. Think about the Nike swoosh logo. Everyone knows what it means. The logo speaks for the company and emanates trust and authority. Now the Nike logo is iconic for many reasons, but the logo wouldn’t mean anything if Nike products were low-quality.
Designing a logo that will speak for your business takes creativity and time. The logo needs to fit your brand’s style and your product offerings. Just because a logo is well designed and creative doesn’t mean that it is going to be the right fit for your business or brand. Most logo designers give businesses multiple drafts to choose from because creating the right logo isn’t always a quick and easy process. Remember, your logo represents your brand and your business when you’re not around. This is the thing that people will think about when they think about your business. A good logo can increase the amount of business you get and make your brand instantly recognizable. Conversely, a bad logo could keep people from doing business with you, or make your brand just another business with a generic logo that is quickly forgotten.
Color is far more important than you may realize. Certain colors evoke instinctual emotions in us, and the way you choose to color your brand is important in the way consumers think of you. Choosing the colors for your business is almost as important as your logo. These colors set the tone for your advertising campaigns and your brand identity. Think about Target commercials. They use the same variations of red and white color palettes in all of their print, digital, and video ads. Whether or not you see their logo, when you see that color palette you know you are looking at an ad for Target. When you choose a color palette, you need to make sure that all of your advertising and branding efforts use this same color palette, or else you won’t build brand identity and all of your efforts will be disjointed.
A good tagline sells products just as much, if not more, as a good logo. A snappy, creative, memorable tagline gives consumers something to hold onto. Think about “Just Do It,” or “I’m Lovin It.” Those brands are immediately recognizable by their taglines. You can stand out in a crowded field of businesses with a good tagline and generate more business. Your tagline incorporates the elements of your logo and color palette and gives them a voice, a tone, and a focus. Your tagline contextualizes your brand. If you don’t have a tagline, it is time to get one. Your brand needs a voice, and your tagline is the answer.
The Less Obvious Aspects of Branding
When it comes to branding logos, taglines, and creative ads, are the first things people think about. But, there is more to branding than logos and taglines and color palettes. Your brand also has a style and a tone that need to be aligned in order for the brand to feel like it has coherency. Think about all of the content on your website, or the posts you release, the copy you write. All of these instances need to have the same or a similar tone. For example, if you are a in a serious business, you don’t want your brand to come off as silly or too funny. Your tone needs to be authoritative and reassuring. A little humor in select spots is okay, but your brand would suffer if your tone in web content, social posts, and advertisements was too flippant and silly. For an example, check out the rebrand we did on A + Service Pro Restoration. In addition to color, logo, and on page optimizations, we created a serious and concerned feel as apposed to the callous, flippant tone of the old site. This company deals with some serious home disasters, and we wanted to reflect that in their branding.
Your brand also has a style that is more nuanced than color palette and logos. Think about font types used in your ads, website text, business cards, etc. Your brand needs to be in harmony with itself. If you like to write in all lower case, all your content needs to be in lower case. Pick one or two different fonts that you like to use. Use one for your headlines and one for the body of your text for everything in type.
Before branding (left),
After branding (right).
Open Space Digital’s Branding Services
Branding a business is difficult. That is why we offer our clients a full-suite of branding services to help take their business to the next level. Let us help you create a logo, color palette, taglines, brand identity, and brand tone. We have years of experience helping brands find themselves and thrive in the modern business marketplace. Don’t underestimate the importance of the way you present your business to consumers. Appearance matters. Contact us at 267-262-6207 or visit us at openspacedigital.com to bring your brand to life.